Saturday, 29 February 2020
As the domestic cricket season continues, the Imperial Lions are set for a thrilling season – both as a team on the pitch and as a franchise looking to grow and expand its supporter base.
The key buzzword for 2020 is “Students” as the CGL and Imperial Wanderers seek to make domestic cricket as student-friendly as possible – encouraging new supporters to attend and ensuring the experience is above par when compared to other lifestyle events. The introduction of student packages with a number of special offers – including meal and drinks discounts as well as match day promotions and competitions – will be established to promote regular attendance and encourage the conversion from spectator to supporter.
The student programs will extend to include school children and the KFC mini cricket participants with dedicated school zones within the stadium and player appearances and visits at their schools. With branded giveaways and complementary match day tickets, the Imperial Lions will continue to endeavor to capture the hearts of the next generation of sporting superstars.
For staunch Gauteng supporters of the Lions Franchises (both cricket and rugby), the introduction of strengthened relationships between the two teams will be welcomed news. Reciprocity between franchises will see spectators being able to attend both Lions Rugby and Imperial Lions cricket matches using the same ticket and joint activations and half-time entertainment with members from opposing franchises testing their skills at a different ball game.
After the success of the previous season, the Central Gauteng Lions (CGL) and the Imperial Lions team have once again committed to raising awareness and assisting in fundraising activities for those affected by Autism Spectrum Disorder (ASD) throughout the Momentum One Day Cup series. Autism spectrum disorder, by definition, is “a condition related to brain development that impacts how a person perceives and socializes with others, causing difficulty with behaviour and communication” and affects a number of South Africans.
“The Momentum One Day Cup series is a game of big hits and quick runs, a social game to both watch and play. While many of us take our health, athleticism and social abilities for granted, we realise there are people who may difficulties in some of these areas and it’s great to be able to give back to those in need through a sport which encompasses all three ,” says CEO of Central Gauteng Lions: Jono Leaf-Wright.